top of page

hospitality & fashion projects

janeiro hotel

 JANEIRO Hotel 

Head of Brand & MKT

2018 - 2022 (Rio de Janeiro)

Credits

@janeirohotel

Since its opening in 2018, JANEIRO Hotel (founded by Oskar Metsavaht), won 3 awards:

WALLPAPER Best Urban Hotel 2019

Tatler Travel Award 2020

IF DESIGN Award 2022

 

Role: guaranteeing brand and communication consistency throughtout online and offline experiences, developing and ensuring that costumers have a luxury experience from booking to check out. managing brands partnerships and press coverage.Overseeing:

  • branding

  • digital marketing and communication strategy

  • online/off-line user experience 

  • brands partnerships curation

  • spokesperson for the sustainable and cultural projects

  • public relations

  • national and international press

  • costumer relationship management

sum.15

 SUM.15 

Founder & 

Creative Director

2015 (London - uk)

Credits

SUM.15 is an online and offline platform promoting the 2015 summer collections from emerging Brazilian designers in London. Held 4 different events in London and launched NANNACAY in the European market.

  • product management

  • branding

  • strategy and communication

  • digital marketing

  • art direction & graphic design 

@veronicapimentel

bottom of page